Hailo is no new entry to Toronto’s personal transportation space. While they’ve been operating in Toronto for almost 2 years now1, they’ve recently launched HailoBlack in a bid to bring a more diverse set of transportation options to Torontonians needing a ride for a night out with friends, a lift to the airport or a classy way to make a great first impression.
In 2012, Hailo was solely a taxi service-only company. “The landscape is changing. People can on-demand get a vehicle that suits the occasion. Our customers have been asking for it. There’s certain times when they want the reliability of a taxi cab, but then there’s certain times when they want the higher-end car, be it an SUV for more people or an evening out with their wife. It’s important to match the vehicle with the occasion”, said Justin Raymond, Co-President of Hailo North America.