Justin Kozuch | Ruminations and Reasonings on Marketing, Social Media and PR

Say Goodbye To Facebook News Feed Spam


You’ve seen them in our newsfeed. You may have even commented, liked, or shared one in the past. You know what I’m talking about. No? I’m talking about the kind of Facebook page posts that some community manager posted because “it will drive engagement!” The ones that look like this:


Starting today, Facebook is penalizing brands who post this kind of content:

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Do What You Love


I recently had coffee with my friend, Elena. If you’re not following her, you should. She’s whip-smart, a great writer and knows a thing or three about good user experience (something we’ve talked about in many an online or real-life conversation).

We talked about doing what makes you happy, doing what you love, and why these things are important. Something dawned on me during this conversation: Happiness isn’t this elusive, mysterious thing that only few people enjoy. Happiness is equally accessible by all. It’s something within grasp, doesn’t require a minimum bank balance, and doesn’t require you to find new friends (unless you really want to).

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Trip Report: Big Salmon Lake


The nice thing about living in Ontario is the number of provincial parks within a day’s drive (or less) of Toronto. Having a few vacation days in the bank, I decided to take 2 days off to refocus and recalibrate. I hopped on the highway and headed east for an overnight camping trip to Frontenac Provincial Park.

Here’s my report from the trail.

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Time To Go


Ah, spring. The chirping of the birds, the thaw of the winter snows, and the first hints of grass pushing up from the ground. While it’s still a few days away, I’m calling it: Spring is here.

I’m a bit anxious these days. I’ve been cooped up inside for the past 5 months, staring longingly out the window at the world outside, wondering when I can pull on my boots, grab my pack and start exploring the outdoors.

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Four Facebook Changes You Need To Know About


As with all things Facebook, changes happen quite frequently – sometimes with very little notice and sometimes it is accompanied by a bit of controversy (or creates it). However, there are four recent updates that I think will make the marketing community a little happier today. The following are three things you need to know about the new changes to the Facebook advertising platform, as well as a new way to help your brand get increased visibility in the newsfeed – something we’re all working on achieving.

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