Justin Kozuch | Ruminations and Reasonings on Marketing, Social Media and PR

Review: Hailo Toronto Black Car Service

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Hailo is no new entry to Toronto’s personal transportation space. While they’ve been operating in Toronto for almost 2 years now1, they’ve recently launched HailoBlack in a bid to bring a more diverse set of transportation options to Torontonians needing a ride for a night out with friends, a lift to the airport or a classy way to make a great first impression.

In 2012, Hailo was solely a taxi service-only company. “The landscape is changing. People can on-demand get a vehicle that suits the occasion. Our customers have been asking for it. There’s certain times when they want the reliability of a taxi cab, but then there’s certain times when they want the higher-end car, be it an SUV for more people or an evening out with their wife. It’s important to match the vehicle with the occasion”, said Justin Raymond, Co-President of Hailo North America.

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Meet A Toronto Startup: Giftagram

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There’s an app for everything these days, it seems: Hailing a taxi with Hailo, task automation with IFTTT and reading Internet content offline with Pocket.

However, there are very few apps on the market that allow you to send a gift via your mobile device. Giftagram solves this problem by offering consumers a safe, secure, and convenient shopping option.

“We make it simple to buy a gift and send it to someone without having their physical address. We have something for every occasion, and all you need is their email address or mobile number”, said Jason Reid, CEO and Co-Founder of Giftagram. “In a sense, we’ve built this as a marketplace or platform for best-in-class retailers and national brands to have a mobile distribution channel, while it making it convenient for consumers to send someone a thoughtful gift.”

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Meet A Toronto Startup: HerscuPR

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Ask any entrepreneur about their biggest challenges and they’ll tell you getting coverage for their startup is one of them. Most startups can’t afford to have a PR agency on retainer and instead choose to focus on product development and revenue generation to prove their business and keep investors satisfied.

HerscuPR helps to solve that problem.

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On Legacy And Making A Difference

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For the past few weeks, I’ve been unable to shake this idea – this notion – that I need to aspire to bigger things. That there’s a bigger purpose to my life. (Those who know me well, know that I’m struggling with finding this bigger purpose.) I’ve become acutely aware of my growing desire to be part of something bigger than me. Something that helps others lead a better life.

Something that matters.

I want to do something that challenges me. Something that pushes me forward. Something that tests my mettle. Something that I can leave behind for others. The idea of leaving a legacy is becoming more and more important to me. I suppose this is a by-product of getting older, making a family, and coming to grips with the reality that my time is my limited and should be spent doing things that leave a mark on the world.

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Meet A Toronto Startup: Orchard

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If you’ve ever tried to sell your mobile phone on sites such as Craigslist or Facebook, it’s likely that you’re familiar with the work required to create the perfect listing – writing an accurate and objective description, taking great photos, and then the inevitable waiting for the offers to come in.

But it doesn’t need to be that difficult.

Enter Orchard.

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Know of a great startup?

I'm looking for startups to feature on the blog. Are you an entrepreneur with an interesting story to tell? Do you know of a great startup looking for an opportunity to spread the word about their company?

I'd like to hear about them. Get in touch and let's talk.

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