Justin Kozuch | Ruminations and Reasonings on Marketing, Social Media and PR

App Review: Tab


As we’ve seen with the launch of the iPhone 6, mobile payments have finally come to the iOS platform. Apple Pay, which uses NFC (Near Field Communication) to complete payments, until now has been a feature enjoyed solely by Android users, a point of contention that has caused Apple loyalists a great deal of frustration.

Of course, Apple is not the first to tap into the growing mobile payments market. Apps like Hailo, Giftagram, and Starbucks have been pushing the envelope of mobile payments long before the Cupertino juggernaut made its intentions publicly known.

These apps, like the many others that connect people to goods and services without the added requirement of carrying one’s wallet, have one feature in common: Convenience. Smartphone adoption in Canada is growing. A recent study found that nearly 55% of Canadians own a smartphone. It should come as no surprise that retailers are seeing the opportunity to get their brand into the hands of consumers – and as far as I can tell, it’s working.

Tab, a Toronto-based startup founded in 2014, has entered the mobile payments space by solving one common problem among restaurant patrons: the inevitable waiting that comes with asking for the bill.

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Meet A Toronto Startup: PUSH


The sports world has birthed a myriad of innovations and inventions: Drinks to keep us hydrated and energized for longer. Meals to boost energy and provide quick bursts of performance. Prosthetics designed to allow those with handicaps to participate in Olympic events.

Over the past few years, technology played an important role helping athletes in their pursuit of physical prowess. Nike’s FuelBand takes everyday activities and turns them into a measurable sport by measuring the number of steps walked and calories burned.

PUSH has designed a wearable fitness device that measures strength. More specifically, it allows athletes to accurately measure statistics such as reps and sets, force, power, and speed.

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Meet A Toronto Startup: pd.id


In a 2009 Canadian national survey, women reported 460,000 incidents of sexual assault in just one year. Only about 10% of all sexual assaults are reported to police. When it comes to sexual assault, women are frequently not believed, blamed for being assaulted, “or subjected to callous or insensitive treatment, when police fail to take evidence, or when their cases are dropped arbitrarily.” Only a handful of reported assaults ever result in a conviction: each year, only about 1,500 sexual assault offenders are actually convicted.

To put it plainly and without oversimplifying, these are alarming statistics.

David Wilson and Daniel Pirvuti are looking to prevent these incidents through the use of technology, and have recently joined forces to create pd.id.

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Meet A Toronto Startup: DownToJam


Remember the days when bands used a “Wanted” poster for a drummer and tacked them up in a local bar or on a hydro pole? OK, maybe that’s a dated reference, but searching for a potential band member hasn’t really changed much over the years. The advent of classifieds sites such as Craigslist or Kijiji or enlisting the help of a guy who knows a guy has helped make that process a bit easier, but for the most part, the process is still just as time-consuming.

Enter DownToJam, an online community for musicians.

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Meet A Toronto Startup: Ringo


Toronto, like many towns and cities across Canada and the rest of North America, is home to a plethora of apartment buildings and condominium towers. It’s almost impossible to walk through the downtown core and not see a condo under construction, or see a sales office along the way.

One of the challenges associated with renting a unit in Toronto – especially one within an older building, as I do – is that most legacy intercom systems don’t work with mobile devices, instead requiring a landline in order for your guests to call you when they’ve arrived. One can hardly blame the manufacturers of these intercom systems: a good number of them were built in the days when the concept of a mobile phone wasn’t even on the horizon.

Fortunately, Ringo is here to save the day.

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