As with all things Facebook, changes happen quite frequently – sometimes with very little notice and sometimes it is accompanied by a bit of controversy (or creates it). However, there are four recent updates that I think will make the marketing community a little happier today. The following are three things you need to know about the new changes to the Facebook advertising platform, as well as a new way to help your brand get increased visibility in the newsfeed – something we’re all working on achieving.
I had drinks with a friend not long ago and we had a discussion about the stigma around mental health. Our chat was timely, given that #BellLetsTalk Day has recently come and gone. I expressed my frustration at the way mental health is an issue that is swept under the rug and categorized as something that can be solved by going for a walk, spending time at a hospital, or taking vitamins. Sadly, there are some who have enthusiastically offered up these “cures”, leading me to believe there’s a great deal of work that needs to be done in educating people about the real issues that are caused by depression – and how mental illness can’t be cured overnight.
In order to shed some light on what this illness is like, I’ve detailed below a day in the life of someone who struggles with depression.
By now, the name Chris Hadfield is a familiar one to most people. The first Canadian to complete a spacewalk, he brought social media to space, engaging his million-plus followers on Twitter with incredible photos of planet Earth and a cover of David Bowie’s “Space Oddity“, making it the first music video ever shot in space while explaining how space changes the way things work in a gravity-free environment, like this experiment with a water-logged towel.
Closer to home, Hadfield recently published a book where he told his story about deciding to be an astronaut at age 9, becoming a test pilot in Cold Lake, AB and eventually responding to an “Astronaut Wanted” ad placed in the Montreal Gazette by the Canadian Space Agency.